CGI ad Food
Burger & fries CGI ad
Exploding layers and flying fries made for the first second of a Reel
- Category
- Food
- Format
- Vertical 3:4
- Length
- 8 seconds
- Sound
- Yes
The idea
The burger comes apart layer by layer in mid-air so every ingredient is on show, with fries flying around it. Motion starts in the very first frame, because on Reels people decide in about a second.
Why it works
- Movement from frame one, made for the scroll.
- Every ingredient visible: the ad shows the product instead of describing it.
- Eight seconds, short enough to loop and replay.
Where it runs
Made for Instagram Reels, YouTube Shorts and TikTok, where most people watch with the sound off at first, so the story works on picture alone.
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